Издания и произведения

Почему многие великие изобретения и открытия были сделаны почти случайно? И почему другие замечательные идеи остались незамеченными и были надолго забыты? Автор этой книги, популярный американский писатель, журналист и интернет-гуру Стивен Джонсон, напоминает: даже гениальной идее требуется питательная среда, в которой идея сможет полностью реализовать свой потенциал. Как же создать такую среду? Привлекая в качестве иллюстраций примеры из самых разных областей - от истории науки до борьбы с терроризмом, - автор предлагает несколько практических "инструментов вдохновения"…

Необходимая книга для каждого, кто хочет повысить собственную креативность и научить свой мозг работать с максимальной отдачей.

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments…

Here Steven Johnson identifies the seven key principles of innovation, including: A slow hunch can be much more valuable than a Eureka moment; The connected 'hive mind' is smarter than the lone thinker; Where you think matters just as much as what you're thinking; The best ideas come from building on the ideas and inventions of others. From the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson shows how, by recognizing where and how patterns of creativity occur, we can all discover the secrets of inspiration.

The printing press, the pencil, the flush toilet, the battery — these are all great ideas. But where do they come from? What kind of environment breeds them? This book was an exploration of environments that lead to breakthrough innovation, in science, technology, business, and the arts. I conceived it as the closing book in a trilogy on innovative thinking, after Ghost Map and Invention Of Air. But in a way, it completes an investigation that runs through all the books, and laid the groundwork for How We Got To Now.