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Lee John
  • 2 книги
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Lee John — новинки

  • The Wealth Dragon Way Lee John
    ISBN: 9781119077848
    Год издания: 2017
    Издательство: John Wiley & Sons Limited
    Язык: Английский
    Stop procrastinating and become financially free, by building asset-based wealth and creating passive income.
    The Wealth Dragon Way: The Why, the When and the How to Become Financially Free is a practical guide to becoming financially free through building asset-based wealth and creating passive income. Part motivational, part informational, this guide will change your whole perspective on wealth and your personal growth potential. The book discusses both moral and monetary wealth, and looks at how we are easily misled and influenced by media-driven myths surrounding money, debunking notions such as the idea that there is no truly moral way to become wealthy, or the belief that the state will provide for us in retirement, and more. You'll discover new truths surrounding the subject of wealth, and get to the root of your own procrastination over planning for your financial future. You will learn how to tackle your fears and overcome the issues holding you back. You will also read real-life examples of how two property entrepreneurs built their significant portfolios using alternative strategies such as using lease options, and structuring and securing deals at below market value. Along the way, you'll learn what it means to become a Wealth Dragon, and the key principles to live by if you're ready to work towards achieving real financial freedom.
    You are far more likely to achieve personal wealth if you are one hundred percent clear as to why you want it. This book explores the psychology of our relationship with money and offers a practical advice for anyone who is determined to meet their goals and realize their dreams.- Bust the myths surrounding the subject of wealth
    - Start taking control of your financial future
    - Adopt the key Wealth Dragon principles
    - Discover your full potential for financial and personal growth
    The importance of taking control of your financial future cannot be overstated, especially in these economically uncertain times. Whether you want to quit the rat race, build some assets as security, or develop a branded business that will provide you with a passive income, The Wealth Dragon Way is your guide to building wealth and becoming financially free.
  • The Rise of the Platform Marketer Craig Dempster
    ISBN: 9781119059790
    Год издания: 2017
    Издательство: John Wiley & Sons Limited
    Язык: Английский
    Develop the skills and capabilities quickly becoming essential in the new marketing paradigm
    The Rise of the Platform Marketer helps you leverage the «„always-on“» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities.
    The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer.- Develop the tools, metrics, and processes necessary to engage the modern consumer
    - Gain a deep understanding of Connected Customer Relationship Management
    - Leverage trends in technology and analytics to create targeted messages
    - Adjust your company's structure and operations to align with new capabilities
    The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.