A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: &t;br/&t; &t;br/&t; * Turning beans into bucks &t;br/&t; * Building a winning sales team &t;br/&t; * Providing WOW! customer service &t;br/&t; &t;br/&t; The two authors share their inside perspective on running a coffee bar, answering questions such as: &t;br/&t; &t;br/&t; * How do I prepare a business plan? &t;br/&t; * How do I market my coffee bar? &t;br/&t; * What special equipment will I need? &t;br/&t; * What will it cost to get started? &t;br/&t; * What should I look for when choosing a location? &t;br/&t; * How do I roast coffee beans and brew a great cup of coffee? &t;br/&t; * What are the 11 steps to WOW! customer service? &t;br/&t; * What about expansion and franchising? &t;br/&t; &t;br/&t; The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.
