Эл Райс - все книги по циклам и сериям | Книги по порядку
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Лора Райс
ISBN: 0060570156 Год издания: 2005 Язык: Русский Bestselling authors Al and Laura Ries offer unique insights on the process - and art - of brand building. They review successful brand creation and demonstrate how new brands and categories - be they products or services - can be best grown from
