Автор
Barry H. Cohen
  • 4 книги
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Barry H. Cohen — новинки

  • 10 Ways to Screw Up an Ad Campaign: A Guide to Planning And Creating Advertising That Works Barry H. Cohen
    ISBN: 1598690825
    Год издания: 2006
    Издательство: Adams Media Corporation
    Язык: Русский
    "...Barry Cohen's combination of experience, imagination, and just plain good sense offers a welcome reminder that, yes, the right ad can do the right job." -Ray Hoffman, Business Week magazine Advertising is critical for getting
  • Explaining Psychological Statistics 2nd Edition with Research Methods Psychology and Student Survey Set Barry H. Cohen
    ISBN: 9780471706229
    Год издания: 2004
    Язык: Английский
    Explaining Psychological Statistics 2nd Edition with Research Methods Psychology and Student Survey Set
  • Explaining Psychological Statistics Barry H. Cohen
    ISBN: 9780471345824
    Год издания: 2000
    Язык: Английский
    Explaining Psychological Statistics
  • Introductory Statistics for the Behavioral Sciences Barry H. Cohen
    ISBN: 9781118149713
    Издательство: John Wiley & Sons Limited
    A comprehensive and user-friendly introduction to statistics for behavioral science students—revised and updated Refined over seven editions by master teachers, this book gives instructors and students alike clear examples and carefully crafted exercises to support the teaching and learning of statistics for both manipulating and consuming data. One of the most popular and respected statistics texts in the behavioral sciences, the Seventh Edition of Introductory Statistics for the Behavioral Sciences has been fully revised. The new edition presents all the topics students in the behavioral sciences need in a uniquely accessible and easy-to-understand format, aiding in the comprehension and implementation of the statistical analyses most commonly used in the behavioral sciences. The Seventh Edition features: A continuous narrative that clearly explains statistics while tracking a common data set throughout, making the concepts unintimidating and memorable, and providing a framework that connects all of the topics and allows for easy comparison of different statistical analyses Coverage of important aspects of research design throughout the text, such as the «correlation is not causality» principle Updated and annotated SPSS output at the end of each chapter with step-by-step instructions Updated examples and exercises An expanded website, at www.wiley.com/go/welkowitz, with test bank, chapter quizzes, and PowerPoint slides for instructors, as well as a second website for students with additional basic math coverage, math review exercises, a study guide, a set of additional SPSS exercises, and more downloadable data sets