Майк Микаловиц — об авторе

small-business section, and writes the Small Business Shortcuts series.He is a regular contributor to Entrepreneur Magazine and is also a columnist for American Express's "Open Forum" series. He was a recurring entrepreneurship expert for CNBC's The Big Idea with Donny Deutsch. He had over ten appearances, including the CES Roadshow series. Michalowicz has also appeared on NBC, MSNBC, Fox News, ABC News Now, CNBC's On the Money and Pat Croce's Down To Business. He is a lecturer on the subjects of entrepreneurship, sales, and behavioral marketing techniques at universities, corporations and organizations throughout the United States and Europe.

He authored the book and hosted the reality program as "Mike" Michalowicz as opposed to under his given name, Michael. According to the author's biography on the Toilet Paper Entrepreneur website, his last name, "Michalowicz", is pronounced as "mi-CAL-o-witz".

Philosophy

Michalowicz has lectured at US and international universities, keynoted corporate gatherings,[26] authored books, published articles for national periodicals, and made national television and radio appearances as an expert discussing entrepreneurial concepts and approaches he terms as a "Toilet-Paper Entrepreneur".

Have you ever been in the bathroom only to realize there are a mere three sheets of toilet paper left...but somehow, often with the help of the trashcan remnants, manage to make it work? This is how a Toilet Paper Entrepreneur runs their business... they make do with what they have, pull "miracles" out of the trash and make more and more with less and less.

The Toilet Paper Entrepreneur philosophy is based on the notion that not only can one start a business with fewer resources, but that having fewer resources can actually work to your benefit . For example, having fewer resources can force the business to address an issue in highly innovative ways versus simply spending money blindly to solve it.

Michalowicz's writing and interview style is blunt honesty, speckled with humor. In an interview with Inc. magazine, Michalowicz was asked, "How to balance work and family life". His response was:
"You don't. And the fact that you are asking this before you have even put in your first five years with a new business, means that you probably are not cut out to be an entrepreneur."

Michalowicz is a native of Boonton, NJ. He graduated from Virginia Tech with two degrees, one in finance and one in management science. He launched his first company, Olmec Systems, at the age of 24, in August 1996.During his tenure at Olmec, he was recognized by the U.S. Small Business Administration as The Young Entrepreneur of the Year. Michalowicz completed MIT's 'Birthing of Giants' entrepreneurial program in 2003. The program is sponsored by YEO (Young Entrepreneurs Organization) and Inc. Magazine, and is facilitated at MIT facilities by professors, lecturers and entrepreneurs. He sold the company through a private transaction on December 31, 2002. On January 1, 2003, he launched his second company, PG Lewis & Associates (PGLA), which grew to national prominence by 2005, by completing large data forensics projects for historically significant court cases including the Enron collapse. PGLA was acquired by Protiviti, a division of Robert Half International (NYSE: RHI) on March 1, 2006. Terms were not disclosed.

His current company, Obsidian Launch, is a behavioral web-design and web-optimization company, that employs monitoring techniques to dynamically adjust web sites to capture visitors' natural behaviors.