Robert W. Bly — новинки

A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

This book is a tongue-in-cheek guide to words that any well-educated, witty person should be able to drop into cocktail conversation. You are encouraged to toss off words such as “disestablishmentarianism,” “descant,” and “autodidactic”—words that will make the user sound learned, intellectual, and wise. For those who want to improve the quality and sophistication of their speech and writing, this is the book to keep on the nightstand.

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that...more

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers

Getting Started as a Freelance Writer shows you how to start, run, and build a freelance writing business doing whatever type of writing you prefer. This book is indispensable for writers at every stage of their career.

Почему одни специалисты практически всегда востребованы, а другим приходится напряженно работать, чтобы найти и удержать клиентов? Прочитав эту книгу, вы узнаете, как добиться признания у коллег и клиентов, иными словами, достичь статуса гуру - то есть настолько знающего и опытного специалиста в какой-то сфере деятельности, что позволит вам с неизменным успехом распространять ваши идеи и товары среди огромного количества поклонников и последователей.

Книга написана для предпринимателей и лиц свободных профессий, но будет интересна и широкому кругу читателей.

The Perfect Sales Piece

Out on Your Own

Out on Your Own

A self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept development through final publication, this step-by-step handbook covers all phases of literature production including marketing strategy,

Instructs the reader on the step-by-step procedures of literature production—from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop

"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books,

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent

If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.

Comprehensive Coverage Completely Up-to-date! Turn your expertise into a highly paid speaking career! Getting Started in SPEAKING, TRAINING, or SEMINAR CONSULTING Superstar speakers like Tom Peters get $30,000 or more for a