A. Parasuraman — новинки
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology A. Parasuraman
ISBN: 0684864940 Язык: Русский -
Delivering Quality Service: Balancing Customer Perceptions and Expectations Leonard L. Berry
ISBN: 0-02935-701-2 Издательство: Free Press Язык: Русский Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors,
