SAURABH SINGH — новинки

Return to investors on money invested by them in government backed avenues have bottomed, which has forced investors to go for investing their savings in money markets anticipating better returns. The lack of awareness as to complex interplay of market forces makes investor fear about the possibility of shrinkage in the purchasing power of their investment. This scenario gives birth to the requirement of people well versed with the art of trade or any firm providing such services. This opportunity has led to entry of a large number of fund house and consequently also to an intense competition to grab the investors'' share. Thus mutual fund industry today is not only about managing the funds but also making the investors believe that their money rests in safe hands. All this action and phenomenon has forced the players to apply lot of marketing gimmicks to hold the investors with them. This situation has made the study on application of McCarthy''s Marketing Mix Model to make an inroad in customers'' decision making, a very pertinent and timely study. The present besides analyzing the same also comes out with the positions that players, can take to have an edge over the rivals.

Girish Karnad, an ambassador of Indian culture and theatrical heritage to the Western world, is one of those rarest creators who have devoted best of their creative personality in the writing of the plays and their productions. Karnad''s plays are outstanding as they embody the tradition of myth, history, legend, and folklores. Karnad''s rewriting and remaking of myths and folktales bear some strong intellectual, emotional, and archetypal angle. His journey from Yayati to Wedding Album holds a mirror to the very evolution of Indian theatre after Independence. His plays enable us to say that there is such a thing as truly ‘Indian'' theatre which can be true to its traditions and at the same time highly responsive to the contemporary concerns of Indian drama. Since his plays contain certain images, symbols and metaphors from myths, histories, folktales and legends, they have been interpreted as archetypal patterns in the explication of human consciousness and the growth of human civilization.

In course of recent reproductive health research increasing concern over general health and morbidity status of women is given in India. However, there is paucity of evidence based research focused on various dimensions of RTI/STDs. Many epidemiological and biological studies support the hypothesis that STDs enhances HIV transmission. So it is necessary to detect the STIs at an early stage and have proper treatment to minimize the possibility of HIV infection. Although, sexually transmitted infections(STIs) control remain important prevention strategy for past few years,interventions at this level are often less effective due to lack in perceived severity of the problems affecting service utilization. Given the common prevalence of reproductive morbidity including STDs, a cross- cultural comparison of major correlates of young women''s vulnerability to STIs/HIV was made in CHARCA baseline survey in terms of level of awareness, capacity building, improved services, support system and enabling environments. Present study analyses the CHARCA baseline data to find major barriers and opportunities for early diagnosis and treatment of STIs in selected Indian states.