Peter Hodgson Collin — новинки

This fully revised edition offers comprehensive coverage of all aspects of marketing, including market research, advertising, publicity and both print and social media.

- Over 6,000 terms explained in clear, simple English.
- Phonetic pronunciation for all main entries.
- Examples show words used in context.
- Quotations from magazines and newspapers.

This dictionary provides comprehensive coverage of all the terms used in banking and finance at all levels of complexity ranging from personal bank accounts to international money funds. This is an invaluable tool for financial professionals, students and anyone interested in trying to make sense out of the newspaper headlines about chaos in the financial sector. It features more than 9000 entries providing clear, up-to-date coverage of timely topics, encyclopedic comments on banking and finance practices, explanation of complex terms such as “poison pills” and special supplements on currency, international banks and stock exchanges.

A dictionary of the basic business vocabulary used in both British and American English. It contains thousands of basic business terms. The terms cover all aspects of business life from the office to the stock exchange and international trade fairs. The vocabulary covers all aspects of everyday business usage; office practice, buying and selling, banking, insurance, stock exchange, warehousing and distribution. Differences between British and American usage are highlighted. The definitions are given in simple English, using only 460 words in addition to the words already listed in the dictionary. This makes it useful for students whose first language is not English. Throughout the text short quotations are given from current newspapers and magazines, to show that the terms used in the dictionary do exist in "real life". The quotes come from British, American, Canadian, Australian and Hong Kong sources. 'This is definitely the one I would recommend' - Times Educational Supplement.

The Easier English Basic Dictionary" is designed especially for elementary and pre-intermediate students of English. It includes the basic vocabulary needed to understand and study written and spoken English at this level, and is particularly useful for students taking the Preliminary English Test (PET) or the Key English Test (KET) exams. Clear notes on grammar, irregular verbs and easily confused words, as well as pronunciations for all entries make this a valuable aid to students of English".

Book Description From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT

Language Notes Text: English, German

The vocabulary in this dictionary covers all aspects of everyday business usage (office practice, buying and selling, banking, insurance, personal and corporate finance, the stock exchange, warehousing and distribution, and business travel). Differences between British and American usage are highlighted. Completely revised and updated, the book includes Spanish and English business terms with over 50,000 entries in the two languages. Throughout the text quotations are given from English and French magazines and newspapers to show how the terms are used in "real life". Main words and derived terms are clearly identified and entries are divided by numbers and letters. Different typefaces are used to highlight elements. A supplement includes tables of currencies, sample business letters, contracts and other documents together with notes on telephone manner and country information".