To Be or Not to Be

North posted To Be Or Not To Be: That Is The Adventure to Kickstarter on November 21, 2012, with a fundraising goal of $20,000, which was reached in three and a half hours. North promised stretch rewards for higher fundraising amounts reached, including improving the book to be created and further prizes for backers. North said that calling the response "'amazing and incredible' would almost be underselling it." By the close of the 30-day fundraising period, the project had raised $580,905, making it the most funded Kickstarter publishing project (second-most as of May 2013). The book was mailed to backers in August 2013, three months after the original proposed date.