Positively Responsible: How Business Can Save the Planet

This book shows how sustainable development can be achieved without having a negative influence on either corporate leaders or their employees, by using the forces of market advantage rather than opposing them.This breakthrough approach examines the varying influences of incentives on human behaviour and how these can be used to chart a coherent and effective course of action within organizations. It provides a new strategy for corporate social responsibility, built on a market-based justification for change, and within the crucial timescales predicted by climate researchers. With a unique combination of experience and skills, the authors combine a penetrating understanding of sustainable development issues with a comprehensive description of what motivates or de-motivates human beings.* provides illustrations from NestlA©, Wal-Mart, Marks & Spencer, South West Airlines (SWA), The Body Shop Ben & Jerrys, Shell, ICI, and many others to show how a more positive approach pays dividends in the future.* offers a new sustainable strategy for businesses that want to move forward in a positive manner.