Сет Годин — библиография

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more…

Los seres humanos precisamos un sentido de pertenencia. Formar parte de una tribu, pertenecer a ella y aprovecharse de un grupo de gente con ideas similares es uno de los mecanismos m?s poderosos de supervivencia. Resulta que no deseamos pertenecer ?nicamente a una tribu, sino a varias. Y si nos dan los instrumentos necesarios y nos lo ponen f?cil, nos apuntamos. Las tribus hacen que nuestras vidas sean mejores. Y liderar una tribu nos da la mejor vida. Antes pod?an considerarse una tribu los habitantes de determinados pueblos, los entusiastas de los coches en una ciudad o los miembros de un partido pol?tico en otra. Las grandes empresas…

El marketing est? por todas partes. Lo encontrar?s en tus primeros recuerdos, en la ropa que vistes, en lo que comes, y ser? obvio cuando salgas a la calle. Toda la vida has estado inundado de marketing. &t;br/&t; Lleva tanto tiempo entre nosotros que lo damos por hecho. Ni siquiera nos percatamos de su existencia. No nos damos cuenta de lo que est? pasando ni de la manera en la que nos est? cambiando. &t;br/&t; Pero ha llegado la hora de hacer algo m?s con el marketing. Lleg? la hora de mejorarlo. De utilizarlo para provocar el cambio que te gustar?a ver en el mundo. De hacer crecer tu proyecto, pero, por encima de todo, de ponerte al…

New York Timesi ja Wall Street Journali bestseller.Seth Godin on turundusmaailma ?ks helgemaid p?id, kelle kuldne k?epuudutus on t?stnud tuhast neid, keda teised olid juba ammu maha kandnud. Tema arusaam turundusest, m??gist ning reklaamist viib m?ngu hoopis teisele tasemele, kus panused on k?rged, kuid nii ka tulemused. Seth Godin on mees, kelle tabavatest sloganitest on saanud ?rimaailma k?ibefraasid. Godin ?tleb, et turundusest ei saa ?le ega ?mber – see on nagu tolm, mis tr?gib ?lbelt k?ikjale. Kui k?sid ?lemuselt paremat palka, turundad. Kui teed sotsiaalmeedias uue geniaalse postituse, turundad. Kui propageerid v?sukesele kr?psu…

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years. Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less Small is the New Big is packed with inspirin

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the ma

This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list'. Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-

Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get you