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Work and Employment Relations in the Automobile Industry Элси Чаррон
ISBN: 1403904987 Язык: Русский This book examines the form and character of the internationalization of employee relations in the automobile industry. It goes onto examine the impact of the new forms of regionalization and their impact on employment relations within firms. -
Statistics for Six Sigma Made Easy Warren Brussee
ISBN: 0071433856 Язык: Русский A veteran GE manager explains the tools of Six Sigma--in plain English This is the first simple, low-level guide to using the powerful statistical tools of Six Sigma to solve real-world problems. Warren Brussee, a Six Sigma -
Documenting Quality for Iso 9000 and Other Industry Standards Gary E. MacLean
ISBN: 0873892127 Язык: Русский no description -
Get Things Done Brad Fregger
ISBN: 0971856206 Язык: Русский From the evidence presented, Brad may be one of the world's top experts in how to "get things done," especially within the team environment. In this book he shares how he has been successful by presenting ten of his most important secrets for -
Twenty Million New Customers: Understanding Gay Men's Consumer Behavior (Haworth Gay & Lesbian Studies) Steven M. Kates
ISBN: 1560239034 Язык: Русский In a world in which we are constantly bombarded by advertisements and commercials for everything from the fastest car to the lowest-fat cookie, it is no surprise that personal identity is often linked to consumerism. But is it always true that we -
Winning With the Customer from Hell: A Survival Guide (Winning With the . . . from Hell) Shaun Belding
ISBN: 1550226304 Язык: Русский Realistic, practical, and compelling anecdotal solutions are offered here for countering belligerent, abusive, and condescending customers. This book captures the essence of the skills required for helping retailers deal with problem customers and
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Digital Marketing Will Rowan
ISBN: 0749436646 Язык: Русский There is no benefit in making districtions between old and new media in an economy where the context of every channel to market is changing. And as digital technologies place the customer at center of marketing, it is important for marketers to -
Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing Kevin J. Clancy
ISBN: 0070113610 Язык: Русский Most businesses blithely cling to common marketing "wisdom"-and many pay the price by failing. That's the tough premise of this spirited book, packed with unconventional solutions and counter-intuitive answers adaptable to almost any business -
The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires Roy H. Williams
ISBN: 1885167296 Язык: Русский Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.
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The Market Planning Guide David H. Bangs
ISBN: 0793159717, 9780793159710 Год издания: 2002 Издательство: Kaplan Publishing Язык: Английский Get Hands-On, Proven Marketing Basics with This "Bible" of Business Marketing Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services.
This all-new sixth edition of the marketing classic, "The Market Planning Guide," contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business--from sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results.
From mastering the basics to applying marketing principles to the actual marketing plans of two different companies, this user-friendly workbook gets readers up-to-speed fast, and:
- Generates solutions to customer-retention issues using Web tools.
- Delivers a simple process for creating and supporting sales forecasts.
- Identifies differences in marketing for smaller ventures versus larger companies.
- Enhances growth opportunities using the Internet for information sharing and troubleshooting.
"The Market Planning Guide" is the most comprehensive, yet easy-to-use marketing planning tool available. Author David H. "Andy" Bangs outlines what's at the heart of marketing an enterprise: the thrill of making a business grow, serving more customers, trying new ways to deliver value to customers, and watching employees grow and develop. -
El Vendedor Mas Grande Del Mundo/the Greatest Salesman in the World Og Mandino
ISBN: 9681318587 Язык: Русский -
Create Web Content That Sells! Wow Your Market With Writing Strategies, Search Engine Hints, and Graphic Tips That Work Renee E. Kennedy
ISBN: 1581126263 Язык: Русский Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a -
Pocket Guide to Selling Services and Products
ISBN: 0750626410 Язык: Русский This Pocket Guide is a cartoon book with a serious message - it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining -
Marketing Stripped Bare: An Insider's Guide to the Secret Rules Патрик Форсайт
ISBN: 0749439971 Язык: Русский Marketing is a big subject. It's complex and often misunderstood. If we accept that every organization has customers or clients -- a public to serve -- then there has to be marketing. Without marketing your public won't be aware of your service
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In Your Face : How American Marketing Excess Fuels Anti-Americanism Johny Johansson
ISBN: 0131438182 Язык: Русский -
The 25 Most Common Sales Mistakes: And How to Avoid Them Stephan Schiffman
ISBN: 1558505113 Язык: Русский -
Enterprise Integration Patterns: Designing, Building, and Deploying Messaging Solutions Gregor Hohpe
ISBN: 0-321-20068-3 Год издания: 2004 Издательство: Addison-Wesley Язык: Русский - Would you like to use a consistent visual notation for drawing integration solutions? Look inside the front cover. - Do you want to harness the power of asynchronous systems without getting caught in the pitfalls? - Do you want to know
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Маркетинг в схемах и моделях Д. В. Минаев
ISBN: 5-222-04881-0 Год издания: 2004 Издательство: Феникс Язык: Русский В сборнике представлен обширный иллюстративный материал по различным разделам учебного курса "Маркетинг". Включает около 300 таблиц, диаграмм, рисунков, схем, алгоритмов и др. иллюстраций. Содержит краткие пояснения, гипертекстовые ссылки, список -
Болтики и гаечки MLM Джен Руэ
ISBN: 5-8183-0761-1, 1-890344-04-4 Год издания: 2006 Издательство: Фаир-Пресс Язык: Русский Джен Руэ - одна из величайших сетевых работников в мире. Ее история - американская история успеха: начав с долга в 100 000 долларов, Джен стала миллионером. В этой книге она дарит читателям свои секреты: как начать бизнес в MLM; как стать Мастером -
Э. Мерфи за 90 минут. Законы Мерфи Э. Мерфи
ISBN: 985-13-1927-9, 5-17-030383-1 Год издания: 2004 Издательство: Харвест Язык: Русский "Законы Мерфи" - квинтэссенция научного и инженерного фольклора, непревзойденные шедевры афористики, оформленные в виде "научных" правил, наблюдений, принципов, теорий, парадоксов, законов и следствий с соответствующими расширениями и уточнениями. -
Новая эпоха - старые тревоги: Политическая экономия (сборник) Евгений Ясин
ISBN: 5-98379-015-3 Год издания: 2004 Издательство: Новое издательство Язык: Русский В книгу известного российского экономиста Евгения Ясина "Новая эпоха - старые тревоги: Политическая экономия" вошли его работы 1998-2004 годов, посвященные взаимосвязи общественных и экономических процессов в современной России. Роль реформ 90-х
